This project I just completed may appear to be a simple set of signs, but I would like to make the case for it as an environmental graphic design program.
There are two sign-types in the program, one for way-finding (has an arrow), and one for identification (a basic rectangle).
Both sign-types are styled to enhance the branding of the environment and reinforce a sense of place. They are scaled-up versions of the labels of the products sold, augmented with the vintage iconography of the restaurant they will be in, such as the typewriter inspired typeface.
The signs are sensitive to their intended context. They are bold neutral tones to stand out from their colorful setting. The perpendicular mounting of the directional sign is reminiscent of an old-fashioned main street storefront sign, such as that depicted in the adjacent mural, and promotes visual clarity in its busy surroundings.
Upon entering the restaurant, the signage stands out as one of the brightest points amid the clamor of the decor. It acts as a beacon or landmark to aid in navigation, visible from almost anywhere in the restaurant.
And thus concludes my first foray into Environmental Graphic Design. Look out for more to come! (If you want to see this work in person, go to the BackDoor restaurant/speakeasy in Fremont, Seattle 462 N 36th St or backdooratroxys.com)
There are two sign-types in the program, one for way-finding (has an arrow), and one for identification (a basic rectangle).
Upon entering the restaurant, the signage stands out as one of the brightest points amid the clamor of the decor. It acts as a beacon or landmark to aid in navigation, visible from almost anywhere in the restaurant.
And thus concludes my first foray into Environmental Graphic Design. Look out for more to come! (If you want to see this work in person, go to the BackDoor restaurant/speakeasy in Fremont, Seattle 462 N 36th St or backdooratroxys.com)
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